It all starts here
Nobody thinks they need brand therapy.
Ninety minutes later, what everyone walks away with
Brand therapy is a 90-minute conversation that gets to the bottom of your brand: what you do brilliantly, who it’s for, and the story only you can tell. I ask the questions nobody else asks, and you’ll hear yourself say things you’ve never quite put into words.
Then I put it in writing. Your brand diagnostic report names what makes you different, what your brand should be saying, and what to do about it, in order. We walk through it together on a 30-minute call, and the roadmap is yours to keep, whether you build with me or with someone else.
Book a package afterward and the full $600 comes off the price. And a guarantee: if you leave the walkthrough without one thing you didn’t know about your own brand, I’ll refund it.
Therapy that pays for itself.
Start with therapy →One rule: the hello comes first. We meet for 20 minutes, make sure it’s a fit, then book your session. Even therapists start with a consultation.
Free · ten questions · three minutes
Not sure if you need this?
Take the Brand Smart Check. Ten honest questions and a straight answer about where your brand actually stands.
Three decades of this
Who I work with
I spent three decades doing this for global brands. Now I do it for the people building small ones.
Personal brands
You are the business. Your name is on it, so it has to sound like you, not like a template someone sold you.
Small service businesses
One to three people, doing work that’s better than the way it currently looks. Usually the founder is also the marketing department.
Startups
Early enough that the brand is still soft. What you decide now costs less than a rebrand after your first hundred customers.
Nonprofits, too. I’ve done a lot of that work, and I’m always glad to do more of it. Nonprofits get 15% off every package here.
I’m based in Austin, and the work happens wherever you are.
Different businesses, same first step: get out of your own way, then look like you mean it.
How it works
Everyone starts here. A free, 20-minute call to make sure I can actually help, and to see if we click. No pressure, no pitch.
A 90-minute interview, then your brand diagnostic report, then a 30-minute call to walk through it together. The roadmap is yours to keep, whether you work with me or someone else.
Identity, brand tools, and a website if you need one. I recommend the right package from your roadmap, and the prices below mean no surprises.
Once your site is live, I keep it fast, secure, and up to date. Pick the level of care that fits how hands-on you want to be.
The packages
Here’s the good news: you don’t have to figure out which one you need. That’s what the diagnostic is for. After your session I recommend the right package, and only the pieces your business actually needs. The prices are here so you can budget, not so you have to choose alone.
Every price is a starting point, shaped by your diagnostic. Your $600 brand therapy session comes off whichever package we land on, except the one-day Spark.
A website in one day. Done by dinner.
Perfect for a founder who has the words and the brand built and needs to be in business tomorrow, or an existing site that needs to look like this year.
Brand therapy first, like everyone. Then you bring the content and I bring the day:
- A 1 to 3 page website with a booking link, live before you leave
- Business email, set up and connected
- No homework and no revisions next month. What we finish together is what you get
One day · the whole day, together · brand therapy is not credited on this one
Start with therapy →Look like you, everywhere you show up.
Perfect for a new business, a rebrand, or a brand that never quite felt like you.
- Logo concepts, and your winner brought fully to life
- Color, typography, and tagline direction
- Your brand book, online: the guidelines and every logo in every format, downloadable any time. I take your brand seriously, and I want you to understand it at every step
- The pieces you use every day: LinkedIn templates for your business page and your personal profile, and an email signature or business cards
- Help getting your business email set up, if you need it
About 1 week · roughly 4 hours of your time
Start with therapy →A website on its own, for a brand you already love.
Perfect when your logo and colors are great and just need somewhere to perform.
- A custom-built website, around 5 pages, designed to reflect the brand you already own on every page
- SEO built in, so you can be found
- Booking or contact, and content written with you
- A guide so you can run it yourself
About 2 weeks · roughly 4 hours of your time
Start with therapy →Everything you need to start your brand, and be found.
A $10,000 value: The Shine + The Stage, together
Perfect for launching or relaunching a business that wants it all done right, together.
Everything in The Shine, plus:
- A custom-built 5-page website, designed alongside your new identity so the site and the brand are one thing
- Content and SEO foundations built in
- A guide so you can run it yourself
About a month, depending on how fast decisions come · roughly 8 hours of your time, spread out
Start with therapy →The full production: the brand, the voice, the pictures, and the site that carries them.
Perfect for established companies and growing teams, where the website is the handshake, the pitch, and the first meeting.
Everything in The Spotlight, built bigger and deeper:
- Logo and full identity, with the style developed across every page, not just the homepage
- Your brand voice, written down, and site copy that sounds like it
- Custom illustration, and art direction for your photography so the pictures look like the brand
- A custom-built website of 7 or more pages with advanced interactions, built for whatever your business calls for
- Deeper search and AI-assistant work, page by page
- Accessibility checked, audited, and launch-ready, with the report to prove it
Timeline & scope set by your brand diagnostic
Start with therapy →Every website, no exceptions
Every site I build is set up to be found.
By Google, and by the AI assistants people ask now. Call it SEO, AEO, or GEO, whatever the word is this year. It is included, not an add‑on.
Every package starts after brand therapy, so the work is built on your roadmap, not on guesses. The $600 comes off every package except The Spark, which is priced as a day. Timelines assume decisions get made when we need them: I bring the design, you bring the yes.
Add to any package
If your brand needs it, I make it. Each of these is scoped and priced in your diagnostic roadmap, so you only buy what your business actually uses.
For photography, film, and animation I set the creative direction and bring in my trusted photographers, cinematographers, and animators, so everything still looks and feels like you.
For bigger teams
Need a creative director, not a project?
Some businesses need an experienced eye on retainer: shaping visual decisions, keeping every expression of the brand consistent, and directing the work as it happens. Fractional creative direction is how I do that.
Web care & hosting
Every site I build needs a home and a little love. Pick how much of the caring you want to do yourself.
or $300/year (2 months free)
You are in the driver’s seat.
- Fast, secure hosting: site always online
- Your own login to make updates anytime
- We set up the sections you can edit yourself: testimonials, photos, text, and more
- Automatic backups
- Software & security updates handled
- Friendly email support
or $750/year (2 months free)
Done for you. You never touch a thing.
- Everything in Self-serve
- One round of simple updates each month
- Email me the change, I make it
- Priority response
- Proactive web care to keep your site healthy
Simple updates are things like new text, photos, or testimonials. Adding a section or anything bigger is its own small project, scoped and priced before I start.
Fair questions
Is brand therapy actual therapy?
No. I’m a brand strategist and creative director, not a mental health professional. Brand therapy is the name for what the session feels like: ninety minutes of honest questions about your business that nobody else asks. The couch is metaphorical. The roadmap is real.
Do I have to start with brand therapy?
Yes, and it protects you as much as me. Every package is built from your roadmap, so the design starts from what we found together, not from guesses. And the full $600 comes off any package booked within 90 days, so it costs you nothing extra. The one exception is The Spark, which is priced as a single day and does not carry the credit.
How do I know which package I need?
You don’t have to know. That’s the diagnostic’s job: after your session I recommend the package, and the pieces, your business actually needs. The prices are published so you can budget, not so you have to choose alone.
Who do you work best with?
People who are open to new perspectives, have the courage to be different, and are willing to trust the process. If that sounds like you, we will get along famously.
What if I hate the first concepts?
The whole process is designed to prevent that. We only start after the hello (we both opt in) and brand therapy (the design brief comes from your own words). Revisions are built into every package. And in three decades, the diagnosis has never been "no personality found."
Who owns the work when we’re done?
You do. All of it. The files, the website, the domain, the content. If you ever leave, everything goes with you. No hostages.
How long does a project take?
Each package lists its typical timeline, and just as important, roughly how much of your time it asks for. The exact dates are set together after brand therapy, before any design work begins, and they hold as long as decisions get made on your side.
Do you do ongoing marketing or monthly SEO?
Every site I build ships search-ready. Ongoing monthly work (new content, campaigns) is a separate conversation: bring it up on our call and we’ll see if it makes sense.
Do I need a web care & hosting plan?
Your site needs a home either way, so yes, one of the two. Self-serve if you like making your own updates, Worry-free if you never want to think about it again.