The Brand Smart Check

Does your brand need therapy?

Ten honest questions, about three minutes, and a straight answer at the end. Nobody is going to chase you about it.

Cindy Friedman, Austin brand strategist and creative director, resting her chin on her hand

01

If I asked five of your customers what makes you different, would they all say the same thing?

02

Can you explain what you do in one sentence, without apologizing or over-explaining?

03

Does your brand look as good as your work actually is?

04

Do your website, your deck, and your LinkedIn look like the same company?

05

Was your logo made for the business you run today, or the one you started?

06

When someone asks for your website, do you send the link without flinching?

07

Do you know who you are for, and just as clearly, who you are not for?

08

Have you ever lost work to someone who was not better than you, just better looking?

09

How many people have touched your brand? A freelancer, a template, a nephew, you at midnight.

10

Does your copy sound like you talking, or like a company talking?