Torque · 2022 · Brand · Product
Torque: From Colony to Torque
The problem
CloudShell Colony needed to become Torque: a rebrand of a live product without losing the equity of the existing style.
The solution
A sharper identity with animated 3D illustrations, carried through product, trade shows, and collateral. The wrench giveaways flew off the booth.
TORQUE WEBSITE REDESIGN
3D ILUSTRATIONS
3D ILLUSTRATIONS
Booth at ReInvent
Practical wrench giveaways -They flew off the booth!
Torque
At Quali, we rebranded our CloudShell Colony product to Torque. Working with our existing style, we enlisted Atreo to develop animated illustrations. We carried this style throughout for trade shows, new collateral, etc.