Dell · 2024 · Web · Campaign
Dell: Focused Campaigns for a Giant Brand
The problem
A giant brand, dozens of audiences: Dell needed campaigns that felt focused, not corporate.
The solution
Conversion-minded campaign and web work at Y&R Brands: an interactive Connected Classroom experience, college campaigns, email programs, kiosks, and direct mail.
Dell Connected Classroom Interactive Interface
We developed an interactive interface showcasing how technology goes beyond the classroom. For each “room”, different Dell Technologies were featured and could be clicked on to find out more.
College campaign
Dell Consumer Email
Dell
Some of my favorite projects while at Y&R Brands. Initially hired to be a Sr. Art Director hired on SMB and Enterprise. I proudly used the Museo font on all types of projects – from ad campaigns, to interactive kiosks, direct mail and more.