Brand Strategy, Therapy and Design
Integrated Marketing Campaign
Challenge: Create a new campaign that is different, but stay within the confines of a concept that has been running for several years.
Solution: We reignited the concept by adding humanity and creating an emotional bond between the audience and the artist, the artists were shown as real people with their artwork. This was the 21st year and the biggest show to date. The artists were so happy to be featured in the campaign.
Print: Postcards, Ads, Posters, Calendar
Digital: Facebook, Billboards, Online Ads
Role: Art Director | Designer
Photography: Sanford Schulwolf Copy: Anne Pratt
Making Oilfield Services Sexy
Challenge: Take a company only had a logo and a bunch of equipment and elevate the brand. McAda Fluids Heating was a new division of the 25 year old brand of McAda Drilling Fluids.
Solution: We amplified the brand by creating a new website, all content and photos. All sales and trade show materials, collateral, advertising and technical videos needed to be created to bring their new service to market. An extreme B2B service, that we knew nothing about. We dove into the head of the engineer/purchaser of this service, collaborated with the owner and built the brand to be the leader in their arena.
Identity, Branding & Marketing
Print: Brochures, Advertising
Digital: SEO, Programming, Content Development, Design, Advertising, Technical Videos
Other: Trade Show Booths & Collateral
Built From the Ground Up
Digital Caffeine: Baltimore’s new SEO group. A collaborative effort was made to create this snazzy style, branding message, and visual guidelines for the website.
Donor Detectives: A team was compiled to develop the logo, visual style and LinkedIn company profile. The website is currently in production.
Lovepuppies Brownies: Who wouldn’t want to develop a brownie brand? A fun and delicious identity, packaging and flavor names were developed for these amazing brownies.
Website art direction
Donor Detectives was formally known as the KPG group. They find Donors for non-profits, but no one could tell that from their name.
Collaborating with Digital Caffeine, we renamed their company and gave them a new look and feel. We designed a new logo, style guide, all of their collateral and social pages
Working on brownie research. Got to be one of the best jobs. The owner of Lovepuppies came to sparkle and needed naming, an identity and packaging. We deep dove into the competition and sampled many brownies, looked at what made each brand special and looked at their packaging. What stood out about Joel's business is they are truly made with love and made in Austin. He had all sorts of fun additions to the recipes so we had a great time working on flavor names. The brand is whimsical and fun and the flavors and graphics reflect this.
These are the first edition labels of the brownie line. There are now many more and the brownies are sold in fun establishments like Torchy's and Verts.
Yasisca had just finished her MA in Sex Therapy and wanted to build a brand and her credibility. We created a bold fun logo using one of her drawings and making it into a icon. We built her a site utilizing a pinterest style for her blog. A different and clean approach for an interesting subject.
Branding and naming for an Austin Concierge Service
Naming and Identity design for a local caterer
Strategy, Identity, Naming, Logos, Collateral, Signage for Local Organizations and Businesses
Austin's Next Top Makeover Event at Bella Studios.
Art Direction and design for posters, emails, nametags, postcard/invites.
Marta Montenegro: Exercise Promotion
Marta Montenegro, a Miami Beach fitness guru hired sparklecreative to develop some promotional ideas. Working with their marketing director, we created a series of 3 pop-up exercise circuits.
Klutz Publishing: All About You!
This was a dream project, to get to develop a book for Klutz and hire and work with 12 amazing illustrators for each game. The book was initially sold only at Scholastic Book Fairs. Because the book did so well, the size was doubled, therefore creating more games. The book is now sold in major retailers.
Pottery Barn Teen: Makeover for your Mattress.
Sparklecreative was hired to develop concepts for a bed in a bag system. We researched bedding and came up with some unusual ways to package a bedding set to appeal to the teen market and Bed in a Bag was born.
